Plumbing Google My Business Charlotte NC

How Google My Business Profile Can Help Your Plumbing Business Stand Out

According to Forbes magazine, an estimated 970 plumbers are in Charlotte, NC. How can you make your business stand out? One of the best ways to do this is to create and optimize a Google My Business Profile. In this post, we’re going to cover why this is such an effective tool, how to set one up, and how to manage it actively to ensure you get maximum results.

Let’s get started.

The Why – Benefits Of A Google My Business Profile

First off, we’ll cover the why. The biggest reason you should have a Google My Business (GMB) profile is that it makes your plumbing business more visible online, especially in local searches. When someone searches for “plumber near me” or “plumbing services, Charlotte,” your company is more likely to appear in the local pack and map results. If you type one of those phrases into your own Google search, you should see a section appear above the typical results. This section is titled Businesses. Your business can appear right here, but only if you have a GMB profile. As you can see, this is prime digital real estate, and anyone looking for plumbing services will likely see your name first. This means more leads and more sales.

Now, let’s look at other benefits that clarify why you need to create and optimize your GMB profile.

Credibility and Trust

A well-maintained GMB profile helps establish credibility and trust with your potential customers. They can quickly find your business hours, contact details, and customer reviews on your profile. This can reassure potential clients about the reliability and quality of your services before they even arrive at your website.

Customer Engagement

GMB allows you to engage directly with your customers by responding to reviews and answering user-submitted questions. You can also use this profile to provide updates about your business. This interaction fosters a real sense of trust and local community that can lead to repeat business and referrals.

Analytics and Insights

A GMB profile provides valuable insights into the GMB dashboard. This dashboard allows you to collect data on website clicks, phone calls, and direction requests, allowing you to assess the effectiveness of your online presence and marketing efforts.

Google Maps Visibility

A GMB profile puts your business on the map. Whenever a user uses Google Maps to find plumbing services, your GMB profile will appear prominently. This also applies to mobile accessibility. These days, more and more people are using their smartphones and tablets to find the services they need. A GMB profile is easily visible on these devices and can help get your brand in front of people actively looking for your services.

Never Say “No” To Free Marketing

Setting up and maintaining a GMB profile is free. Why would you turn down such a cost-effective marketing tool for local businesses like your plumbing company? That just doesn’t make sense. It provides a platform to showcase your services and attract new customers without investing in expensive advertising campaigns.

The How – Setting Up A Google My Business Profile

Now we know the why, let’s turn to the how. The process is relatively straightforward, but it’s important to remember some key aspects to ensure you get the most out of your profile.

The first thing you need to do is to go to the Google My Business homepage and click the “Manage Now” button. You will then need to sign in to your Google account or create one if you don’t have one already.

Next, enter your business’s name, address, and phone number (NAP). This information should be consistent with what you have on your website and throughout your online presence. Be sure to select the correct categories that accurately describe your business. This is a crucial step as it will determine how your business will appear in local search results.

After entering your basic information, you can add photos of your business, including the logo, storefront, and team members. Make sure these photos are high-quality and accurately represent your business.

Once you have completed all the necessary information, you must verify your business. Google might use several verification processes depending on your business category. They will likely send you a postcard with a verification code to the address you provided. Once you receive the postcard, enter the verification code in your GMB account to complete the verification process. This step ensures that only the actual business owner can manage the GMB profile.

It’s crucial to fill out all the information accurately and completely, increasing your chances of appearing in the local pack and map results. By doing this, you will also provide potential customers with the information they need to contact and visit your business.

Actively Managing Your Google My Business Profile

Once your profile is set up, you must be sure you stay active. This is crucial to ensure that your plumbing business stays relevant and visible in search results. It not only helps you attract more customers but also establishes credibility, trust, and engagement with potential clients. Here are some of the best strategies for actively managing your profile to keep it optimized:

  1. Keep Information Up to Date: This includes your business hours, phone number, address, website link, and other relevant details. If you do not keep this information current, potential customers may get frustrated and look elsewhere for plumbing services.
  2. Choose the Right Business Categories: Choosing the correct business categories can help your business appear in relevant search results. For instance, if you offer 24-hour plumbing services or emergency plumbing, choose the appropriate category to ensure that your business appears when people search for emergency plumbing services.
  3. Encourage and Respond to Customer Reviews: Customer reviews are essential for local businesses like plumbers. Encourage your customers to leave reviews on your GMB profile and respond to them promptly. This shows that you care about your customer’s feedback and are willing to address their concerns. Remember that your responses to reviews can be seen by anyone. It is critical to be specific and accurate while also being polite and courteous in your responses to reviews, be they positive or negative. Sometimes, responding to a negative review is a meaningful way to protect your brand’s reputation. On the other hand, if you make a mistake, owning up to it demonstrates your commitment to integrity. Transparency and engagement are always good things for digital marketing.
  4. Add High-Quality Photos and Videos: Adding high-quality photos and videos to your GMB profile can help your business stand out from the competition. This can include photos of your team and your work, as well as videos of how you perform your services. People who find you through the internet will likely need you for plumbing services in their homes. They want to know that you and your team are friendly and professional. Pictures can help you demonstrate the humanity of your business and inspire people to become customers faster.
  5. Publish Regular Posts and Updates: Regularly publishing posts and updates on your GMB profile can help you attract more customers and keep your current customers engaged. This can include promotions, special offers, and updates about your services. This is possible thanks to the Google My Business “posts” feature that you can use to share announcements about your business. This is another great way to keep your profile fresh and optimized to generate interest.
  6. Enable Messaging and Respond Promptly: Google also offers businesses a “Chat” feature. This feature allows users who discover your profile to instantly start a live chat with your company. It can be an excellent way to quickly answer user questions and stay engaged with your target audience.

This list quickly highlights some of the best ways to optimize your GMB profile over time. Remember the importance of keeping everything fresh and up-to-date. This is a critical component that will set your plumbing business apart from the competition. 

How Blue Fin Digital Can Help

Having a Google My Business (GMB) profile is an essential tool for any local business, especially for plumbers looking to stand out in a highly competitive market. By creating and optimizing your GMB profile, you can improve your visibility in local searches, establish credibility and trust with potential customers, engage directly with your audience, gain valuable insights, and put your business on the map. Setting up your profile is a straightforward process, but it’s important to fill it out completely and accurately as well as stay active on it to ensure maximum results.

At Blue Fin Digital, we have years of experience helping local businesses just like yours with their digital marketing goals. If you would like support with creating and optimizing your GMB profile, improving your online presence, or any other digital marketing needs, please don’t hesitate to contact us. Our team of experts is ready to help you take your business to the next level.