Senior Living Google My Business Charlotte NC

How Google My Business Profile Can Help Your Senior Living Business Stand Out

Are you looking for a way to attract more potential residents and their families to your senior living community in Charlotte, NC,? That’s where Google My Business comes in! This free and powerful tool can remarkably boost your senior living business’s online visibility and credibility.

With its vibrant atmosphere, robust healthcare facilities, and abundance of amenities, Charlotte has become an increasingly popular destination for seniors seeking an enriching and fulfilling lifestyle during their golden years. As a result, senior living communities in the Charlotte, NC, area are in high demand, with a marked increase in online searches over the past few years.

We’ll show you how a Google My Business profile can help your senior living business stand out from the competition. We’ll also share strategies for making the most of this dynamic platform, so your business can enjoy increased visibility, enhanced credibility, and more leads and conversions.

Why Your Charlotte, NC, Senior Living Business Needs a Google My Business Profile

Your senior living business may have an incredible facility and top-notch staff, but how will you let the world know? Here are three statistics-backed reasons why you should verify and optimize your Google My Business profile.

Having a Solid Online Presence is a Must!

The internet has become our go-to resource for everything, including researching and making decisions. Statistics show that 75% of senior living consumers turn to search engines to research their options, with over 6,000 online searches related to senior care made every hour in the US.

If your business hasn’t set up a free Google My Business profile, you could be missing out on a significant number of potential customers. By optimizing your profile with accurate and up-to-date information, you increase your chances of being discovered by those actively searching for senior living options in the Charlotte area.

Rank Higher and Get Noticed

A Google My Business profile improves your search engine optimization (SEO) strategy. By providing relevant and consistent information about your business, you increase your chances of ranking higher in local search engine results. For example, when someone searches for “senior living in Charlotte, NC,” your business is more likely to appear at the top of the list.

Considering that 83% of nursing home consumers did not have a specific provider in mind when conducting their search, your top-ranking Google My Business profile presents a golden opportunity to educate and convert these undecided consumers.

Showcase Why Your Senior Living Business is the Best Choice

Utilizing Google My Business can help you take advantage of this crucial stage in the decision-making process by attracting leads that turn into potential customers. A study found that 56% of customers who view a Google My Business profile click on the website link.

A Google My Business profile offers more than just basic contact information. It lets you showcase photos, virtual tours, and detailed descriptions of your facility and services. This visual representation helps prospective seniors and their families get a better understanding of what your senior living business has to offer, creating a sense of trust and credibility.

How an Optimized Google My Business Helps Senior Living Businesses Stand Out

Have you ever searched for a local business on Google and noticed how some listings pop up with all the relevant information you need while others leave you guessing? That’s the difference between an unoptimized and optimized Google My Business profile.

An unoptimized profile is like a missed opportunity. It lacks crucial details such as business hours, contact information, and customer reviews. It’s like having an empty lobby with no sign, making it difficult for potential customers to find and engage with your business.

On the other hand, optimizing your Google My Business profile ensures that you make a positive first impression and improves your chances of attracting new customers, boosting your online visibility and driving more business your way.

Steps to Improve Your Senior Living Google My Business Profile

Whether you’re just starting or looking to revamp your profile, we’ve got you covered with tips, tricks, and expert advice. You’ll learn how to optimize your profile, stand out from the competition, and ultimately attract and engage with potential residents and their families.

Claim Your Google My Business Profile to Gain Full Control Over Its Content

Claiming your business profile verifies that you are the owner or authorized representative. It also allows you to manage and update the information displayed on your senior living profile, ensuring accurate and up-to-date details are readily available to those seeking your services.

Review and Update All Contact Information for Accuracy

Ensure you fill out your Google My Business account’s entire “Info” section, including the following information. The more information you provide, the more likely potential clients will find and choose your senior living community.

  1. Your Senior Living Facility Name
  2. Full address
  3. Phone numbers
  4. Hours (when someone can be reached)
  5. Website

Pay Attention to the Accuracy of your Contact Information

Double-check that all details are correct, as even a tiny mistake in the phone number or address could lead to missed opportunities. Also, make your contact information consistent across all platforms.

  1. Write your senior living community’s name exactly as it appears on your website and signage.
  2. Double-check that your address is written as it appears on the web. For example, if Park Avenue is abbreviated to “Park Ave.” on your website, enter it the same way into your Google My Business profile. 

Select Categories and Mark All Applicable Attributes to Improve Visibility

Don’t miss the opportunity to attract potential seniors actively searching for the precise services you offer. Choose primary and secondary categories that accurately reflect your senior living community and represent your services. This step helps Google understand the nature of your business and ensures that you appear in relevant search results.

Also, mark off all applicable attributes that describe your senior living community. These attributes, such as “assisted living,” “memory care,” or “independent living,” help potential clients filter their search results based on specific needs and direct them toward the ideal senior living communities.

Craft a “From the Business” Description

Unlike the brief description that Google writes and displays below your business name, this section, which will appear under the reviews on your profile listing, allows you to create a detailed and informative snapshot of what makes your community exceptional.

You can add a detailed and informative “from the business” description, most likely based on your “About” page or mission statement, that showcases what sets your senior living community apart. Use keywords to highlight your amenities, services, and unique experiences for potential residents. 

Showcase Your High-Quality Photos

Regularly update your profile with fresh and high-quality photos that depict the welcoming atmosphere of your senior living community. When potential residents, along with their families or loved ones, see your senior living community’s Google My Business profile, they will likely focus on the images you provide. So, make them feel welcome and excited about what lies ahead with photos depicting the warmth and friendliness that permeate your community. From the cozy resident rooms to the inviting common areas, captivating dining options, and recreational facilities, each corner of your community should shine through in vibrant imagery.

Collect Positive Reviews and Respond Often to Questions or Feedback

Encourage satisfied residents and their families to leave positive reviews on your Google My Business profile. These testimonials serve as powerful social proof and can attract more prospects.

Also, regularly check and respond thoughtfully to all reviews and inquiries. Thank positive reviewers or address concerns or issues raised by negative ones. Be attentive to their problems and provide clear and helpful answers to establish trust and credibility. By publicly acknowledging and addressing feedback, your business demonstrates your commitment to providing excellent care and service.

Consistently Publish Google Posts on Your Profile

Creating Google Posts is simple and can be done through your Google My Business dashboard. Once your posts are published, they will be displayed in the “Updates” section of your Business Profile, allowing visitors to stay up-to-date with all the latest happenings in your senior living community.

Like your favorite social media platforms, Google Posts allow you to share important announcements, promote enticing offers, highlight upcoming events, and reveal new products or services. Plan to post every week to ensure you maintain an active and vibrant online presence.

Explore the Additional Features and Regularly Update Your Information

Google My Business offers various additional features that can help enhance your profile and make it stand out among the crowd. Consider featuring a virtual tour or adding frequently asked questions to your profile.

Lastly, maintain your Google My Business profile to ensure accuracy and relevance. Review and update your information regularly, such as operating hours or new service additions, to keep potential clients well-informed.

Hire Blue Fin Digital to Optimize Your Charlotte Area Google My Business Profile

Blue Fin Digital can help your senior living Google My Business profile stand out in the local search results. Our team of experts is ready to answer your questions and provide comprehensive support for Google My Business. We’ll help your profile attract more residents and their families to your community. Contact Blue Fin Digital today!