Manufacturers Search Engine Optimization

SEO Techniques for Manufacturing Companies in Charlotte, NC

As a manufacturing small business, you want to increase your company’s visibility and raise greater brand awareness so that you can make more sales. In order to increase sales, you’ll need a robust marketing strategy that generates high-quality leads that you and your team can then convert into customers. One of the best ways to get these leads is to use organic online marketing, or more technically, SEO. If you’ve done any research at all into digital marketing, you’ve likely come across search engine optimization (SEO). SEO is a collection of strategies and methodologies that businesses use to make their websites more visible. These days, your customers are more likely to discover you online than just about any other place. In order to compete, you need to understand and implement SEO best practices.

In this guide, we dive into some of the most effective and practical SEO techniques you can apply to boost your manufacturing business in Charlotte, NC.

Take Advantage of Local SEO

One of the first techniques to understand when it comes to online marketing is local SEO. Local SEO is exclusively available to businesses that offer services to local customers. It is an extremely valuable method of increasing your business’s visibility online. Generally, the principle of local SEO is simply to tailor your online presence to include a local focus. Create ads and landing pages for specific neighborhoods in Charlotte like Eastover, Myers Park, or Uptown – wherever your customers might be coming from. It’s critical to leverage this local connection.

Remember that people’s first impression of you will be digital. You need to humanize that experience as much as possible, as this will make visitors to your site much more likely to become customers.

Another specific element of local SEO is your Google My Business Profile. Google offers a My Business Profile to local businesses to help make them more discoverable both in Google search results and Google Maps. Simply create an account, fill out the forms with accurate information, and verify your manufacturing business. The verification process can come in a few different ways and can take some weeks to complete fully. However, once you are verified, your potential customers will then see your listing appear both beside their search results and in Google Maps.

Be sure to add plenty of images and keep everything in your profile up to date. Answer user-submitted questions and respond to both positive and negative reviews. Demonstrate your commitment to serving your customers and keeping them engaged with your brand.

How To Utilize Industry-Specific Keywords

Another SEO strategy is utilizing industry-specific keywords. The best way to understand what this means is to look at a comparison. General keywords for your manufacturing business might be:

  1. “Manufacturing company”
  2. “Production services”
  3. “Custom fabrication”

Industry-specific keywords would be more unique to your industry:

  1. “CNC machining”
  2. “Injection molding”
  3. “Precision engineering”

Using these more tailored keywords ensures that your content is relevant to your target audience. These words can also be used to help attract highly targeted users who are more likely to be interested in your manufacturing services. Other benefits of using these keywords include lower competition (and cost), higher conversion rates, and authority building.

Using industry terminology in your content is an excellent way to establish your authority and expertise within your niche. This is a critical component of SEO. Ultimately, Google wants to help its users find solutions to their problems. In order to do that most effectively, they have designed an algorithm that primarily checks for authority in a space. If you are an authority, Google is more likely to assume you have the solution the user needs. Therefore, Google ranks your site higher, and you get more visibility.

Optimize Your Content For Manufacturing Services

As a manufacturing company, you want to make sure your content is optimized for manufacturing services. This starts with keyword research, as we discussed in the previous section. Next, you’ll need to focus on creating high-quality content. When you set out to create this content (or hire a writer to do it for you), ask yourself what your customers are looking for. What are their needs? What do they want to know? Then, create content that answers these questions and meets these needs.

It’s about creating content that provides value to your target audience. This needs to be your philosophy towards all your content, be it blog posts, case studies, whitepapers, or instructional guides. Are new regulations coming down to the manufacturing industry? What about new machines or tools that could impact manufacturing processes in terms of speed and accuracy? Stay up to date on the latest industry trends and write content that demonstrates how your business solves challenges and thinks outside the box.

How To Build An Effective Backlinking Strategy

Building an effective backlinking strategy for a manufacturing business is crucial to achieving higher search engine rankings and attracting potential customers to your website. A backlink is a link from another website that points to your site. The more high-quality backlinks you have, the more likely search engines are to view your website as a credible source of information, which can lead to higher rankings in search results.

Here are some practical tips and tricks to build an effective backlinking strategy:

  1. Create high-quality content: One of the best ways to earn backlinks is by creating high-quality, informative content that other websites will want to link to.
  2. Guest post on relevant websites: Contact other websites in your industry and offer to write a guest post for them. In exchange, you can include a link back to your website.
  3. Participate in forums and online communities: Participating in forums and online communities related to your industry can help you establish yourself as an authority and earn backlinks.
  4. Conduct interviews: Contact industry experts and interview them. Once you publish the interview on your website, you can ask them to link back to it.
  5. Leverage social media: Share your content on social media platforms and encourage others to share it as well. This can increase your website’s visibility and backlinks.

Leverage Local Charlotte News For Content Relevance

Another key element in SEO is content relevance. One practical way to improve your content relevance is to leverage local news stories. By keeping up-to-date with the latest happenings in the city, you can create content that is timely, engaging, and valuable to your target audience. For example, if a new manufacturing plant is opening in Charlotte, you could write a blog post discussing the impact this will have on the local economy and how their business can help support the growth of the industry.

Similarly, if regulations change that affect the manufacturing industry in Charlotte, you could write an article explaining how these changes will impact your business and how you plan to adapt. Another approach could be to feature local manufacturing companies and showcase their success stories, thereby demonstrating the potential benefits of partnering with a local manufacturing business.

Overall, using local news stories as a source of inspiration for content creation can help manufacturing companies establish themselves as thought leaders within their industry and provide valuable insights to their target audience.

Continuously Improve Using Analytical Tools

The best-laid plans can always be improved with data. Using analytical tools, you can adapt and improve your SEO strategies to generate more leads and garner more sales. SEO analytics tools help businesses understand how their website is performing, identify areas of improvement, and make data-driven decisions to optimize their site for better search engine rankings. By using these tools, business owners can gain valuable insights into how their website is performing and make changes to improve its visibility and relevance to their target audience.

SEO analytics tools provide businesses with data on important metrics such as website traffic, bounce rates, conversion rates, and keyword rankings. This data helps you understand how your website is performing, which pages are most popular, and where issues need to be addressed. By analyzing this data regularly, you can identify trends and patterns, make informed decisions, and adjust your SEO strategy accordingly.

For instance, if you see that certain pages on your website are experiencing a high bounce rate, you can use that information to improve them and make them more engaging for users. You can also use analytics data to identify which keywords are driving the most traffic to your site and adjust your content accordingly to more effectively target those keywords.

In addition, SEO analytics tools can be used to monitor competitors’ websites and identify areas where a business can improve its own site. By analyzing your competitors’ SEO strategies, you can gain insights into what is working well and what isn’t. They can then adjust their own strategy to better compete with their rivals.

Get Help With SEO From Qualified Experts

Do you wish you could take your online marketing efforts to the next level? Do you want to generate more sales for your manufacturing company and grow your business? At Blue Fin Digital, we specialize in small business marketing for companies just like yours here in Charlotte, NC. Our team has years of experience serving a wide variety of clients, including manufacturers.

Contact us today to learn more about how we can help you win with SEO.